Short Film Competition

Award Ceremony and After Party
Thursday, November, 16, 2017
Save the date for this red carpet gala to benefit Pasadena Community Foundation

For information on sponsorship opportunities for the Award Ceremony and After Party, please contact Dan Maljanian at 626-796-2097 ext. 8 or

Alibaba Pictures Group Limited and the Pasadena Community Foundation announced a partnership to tell stories of ‘doing good’ in Pasadena with the launch of the ‘Big Heart Small Film’ short film competition. In May, current and recent graduate filmmaking students will be selected to tell stories about Pasadena area non-profits that are supported by the Pasadena Community Foundation. The resulting films will feature the critical work of each non-profit, raising awareness about the vibrant philanthropic efforts in the Pasadena community.

“Pasadena is a platform for philanthropic giving – and at the Pasadena Community Foundation – we’re proud to manage and steward charitable funds that support good work in this community,” said Jennifer DeVoll, CEO of the Foundation. “Our collaboration with Alibaba Pictures allows us to showcase our stories through film in a way that has impact and broad reach. Pasadena non-profits do amazing work in arts and culture, education and youth development, environment, health and human services.  This project will bring creativity to the storytelling and access to new audiences.”

“At Alibaba, giving back to society and our local communities is deeply embedded in our culture. There is a strong emphasis on our responsibility to society.”  Alibaba Pictures Group’s President Ms. Wei Zhang said, “In 2016, Alibaba launched or participated in over 70 charitable projects, covering education, environment, health, anti-poverty, among others. In addition, Alibaba sets aside 0.3% of annual revenues to support philanthropic endeavors. Alibaba employees are also given time off each year to participate in volunteer efforts in their local community. “

“Pasadena Community Foundation and Alibaba share a common mission and values, we help others by offering a great platform, and this is one of the important reasons that we chose to work as partners. For the Big Heart Small Film Project, Alibaba Pictures has involved Alibaba Group companies Youku Tudou and Alibaba Music, and combined all of our resources and talents. We hope to use our expertise, resources and passion to promote philanthropy for our local community through this project. We hope to inspire more organizations and individuals to recognize the importance of ‘doing good’ for our community so that everyone can participate and contribute in the way that works for them.”

The student-produced films, once completed in Fall 2017, will be judged by a prominent group of entertainment industry insiders, including producers, actors and Pasadena-based directors John Lee Hancock (“Saving Mr. Banks,” “The Founder”) and D.J. Caruso (“Disturbia,” “Eagle Eye”). Winners will have their films screened at the Big Heart Small Film Awards Ceremony and After Party on November 16, 2017 at the Huntington Library’s Rothenberg Hall.  John Horn (KPCC’s “The Frame”) will emcee the event.

About Pasadena Community Foundation 

The Pasadena Community Foundation (PCF) is a tax-exempt public charity created by and for the people of Pasadena. Managing over $70 million in charitable assets, PCF works with individuals, families and organizations to establish philanthropic funds, invests and builds endowment funds and provides grants to local non-profits. PCF focuses on six areas of local interest: arts and culture, education, environment, health, human services, and youth. Dedicated to growth and posterity, PCF is Pasadena’s permanent endowment for public good.

About Alibaba Pictures Group Limited

Alibaba Pictures, headquartered in Pasadena, is an Internet-driven movie and television entertainment powerhouse. The company’s operations integrate the full entertainment value chain, including investment and financing, content sourcing and production, promotion and distribution, as well as cinema services.

Alibaba Pictures has invested in the production of movies such as Ferry Man, Three Lives Three Worlds Ten Miles of Peach Blossom and Ao Jiao Yu Pian Jian. It has also invested in international film projects such as Teenage Mutant Ninja Turtles: Out of the Shadows, Star Trek Beyond, Mission Impossible – Rogue Nation, and REAL starring popular Korean actor Kim Soo Hyun. Alibaba Pictures has also partnered with Skydance Media to finance and produce the WWII-themed feature film Flying Tigers, for which renowned Hollywood screenwriter Randall Wallace is on board to write the script. Meanwhile, it has an upcoming TV series and movie Swords of Legends 2.

Alibaba Pictures is listed on both The Stock Exchange of Hong Kong Limited (stock code: 1060) and the Singapore Exchange Securities Trading Limited (stock code: S91). Alibaba Group is the largest shareholder.

Contact for Pasadena Community Foundation:
Kathryn Mgrublian

Contact for Alibaba Pictures:
Linda Pui
+852 9700 0178