Pasadena COVID-19 Disaster Small Business Relief Grant Program

Eligibility Requirements

The purpose of the grant program is to assist small businesses with expenses associated with the effects of the COVID-19 pandemic. Grants of up to $10,000 may be used for expenses associated with re-opening your business in compliance with City requirements, retention or rehiring of staff, or other expenses specifically related to helping your business continue to operate.

Funding will not be limited to any one geographic location, rather the Selection Committee will consider funding businesses spread throughout the City. Priority will be given to businesses who employ Pasadena residents and/or businesses that will re-hire when appropriate, employees who have previously been employed and demonstrated satisfactory performance pre-pandemic. We anticipate more requests for grants than available funds; therefore, meeting the eligibility requirements does not guarantee funding.

Prior to filling out the application for up to a $10,000 grant, please review the following eligibility requirements:

  1. Business is based in the City of Pasadena.*
  2. This program is solely directed at small, street level, storefront retail businesses (including restaurants) employing 2-20 full-time equivalent (FTE) employees as of March 1, 2020.
  3. Have $3.0 million or less in annual gross revenue as of latest completed Business Tax Returns.
  4. Must be locally and independently owned (not part of a national or regional chain or a franchise)
  5. Business has experienced at least 25% decline in revenues due to COVID-19 from January, 2020 through June, 2020
  6. Have not received $10,000 or more from either SBA Paycheck Protection Program (PPP) or SBA Economic Injury Disaster Loan (EIDL) or other SBA, government or other grant source related to COVID-19
  7. Have demonstrated a successful track record of business operations under the same ownership in the same location.
  8. Demonstrate the dedication and wherewithal to remain open after receipt of the relief funds for 12 months.

*Must have current City of Pasadena Business License and be in good standing with the both the City and the State of California.


If you meet all eligibility requirements, please click here to create an account and apply.
(Beginning at 5pm, June 26, 2020.)

Para una traducción al español de la aplicación, haga clic aquí.

For a translation of the application into Armenian, please click here.

For further assistance in the Armenian language with the grant application, please contact:

ARS Social Services
2242 E. Foothill Blvd.
Pasadena, CA 91107
(626) 797-6187

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