For the past 27 years, this event has been a premier celebration of Latino history and culture. Through its mission to promote and provide educational and cultural programs, as well as promoting health and wellbeing, our event has significantly contributed to the cultural fabric of Pasadena and its surrounding cities. Supported by the City of Pasadena, elected officials, local businesses, non-profit organizations, and community volunteers, the parade and festival bring together thousands of people each year to celebrate and learn about Latino heritage.
This year’s theme, “Unidos por el Latido de Nuestra Comunidad” (United by the Heartbeat of Our Community), highlights the strength found in our shared heritage and honors the local leaders and humble heroes whose everyday dedication fuels the heart and soul of our community. It reminds us that our stories, our collective unity, and our cultural heartbeat are the foundation of a vibrant and resilient future.
