FUND PROFILE

Pasadena Latino Heritage Parade & Festival Fund

The City of Pasadena annually commemorates National Latino Heritage Month by celebrating the rich Latin American history and culture with a wide variety of programming.

Overview

About the Fund

For more than 25 years, the Pasadena Latino Heritage Parade and Festival has been a vibrant celebration of Latino history and culture. Through its mission to promote and provide educational and cultural programs, as well as promoting health and wellbeing, this event has significantly contributed to the cultural fabric of Pasadena and its surrounding cities.

The parade and festival are supported by the City of Pasadena, elected officials, local businesses, nonprofit organizations, and community volunteers which successfully brings together thousands of people each year to celebrate and learn about Latino heritage.

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A blue green and red logo reads Pasadena Latino Heritage Parade and Festival

2025 Event

The 25th Annual Latino Heritage Parade and Festival takes place Saturday, October 11, 2025 from 5-9PM at Pasadena City Hall, 100 N. Garfield Avenue.

This year’s theme, Un Pasado con Orgullo, un Futuro con Esperanza (A Proud Past, a Hopeful Future), highlights a proud and resilient Latino community that continues to grow, thrive, and honor its roots while contributing to the broader tapestry of our city and country. It reminds us that our stories, our culture, and our unity are the foundation of a future filled with limitless possibilities.

​After thoughtful consideration, the Event Planning Committee has decided not to hold a parade this year, given the current issues impacting our beloved community. However, we will be moving forward with the festival, providing a much-needed opportunity to celebrate our culture and community. Latino Heritage Festival Website.

 

Three women dance wearing vibrantly colored fiestas patrias dresses