FUND PROFILE

Pasadena Latino Heritage Parade & Festival Fund

The City of Pasadena annually commemorates National Latino Heritage Month by celebrating the rich Latin American history and culture with a wide variety of programming.

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Home Pasadena Latino Heritage Parade & Festival Fund

Overview

About the Fund

For the past 27 years, this event has been a premier celebration of Latino history and culture. Through its mission to promote and provide educational and cultural programs, as well as promoting health and wellbeing, our event has significantly contributed to the cultural fabric of Pasadena and its surrounding cities. Supported by the City of Pasadena, elected officials, local businesses, non-profit organizations, and community volunteers, the parade and festival bring together thousands of people each year to celebrate and learn about Latino heritage.

This year’s theme, “Unidos por el Latido de Nuestra Comunidad” (United by the Heartbeat of Our Community), highlights the strength found in our shared heritage and honors the local leaders and humble heroes whose everyday dedication fuels the heart and soul of our community. It reminds us that our stories, our collective unity, and our cultural heartbeat are the foundation of a vibrant and resilient future.

2026 Events

KICKOFF CELEBRATION & FUNDRAISER

Join us for a reception with food, drinks, a lively auction, and the announcement of our grand marshals.

Friday, September 18, 2026, 5:00 to 8:00 p.m.
Armory Center for the Arts
145 North Raymond Avenue
Pasadena, CA

Purchase Event Tickets

$75 Per Admission through September 16.
Tickets will not be sold at the door.

Tax Deductibility Notice

The purchase of a ticket is not fully tax deductible. The fair market value of the food, beverages, and event benefits provided is estimated at $30 per attendee.

Ticket ($75): The estimated tax-deductible portion is $45.

For federal income tax purposes, the deductible amount of your payment is limited to the amount paid in excess of the fair market value of the goods and services received. Please consult your tax advisor regarding the deductibility of your contribution.

PARADE AND FESTIVAL

We are excited to once again celebrate with our community, featuring our vibrant parade from 4:00 PM to 5:00 PM, followed immediately by our lively festival from 5:00 PM to 9:00 PM. This event provides a joyous opportunity to celebrate our culture, history, and community.

Pay by check: To purchase tickets or make an additional donation by check, make the check payable to Pasadena Community Foundation and write “Latino Heritage Parade” in the memo line.

Mail checks to:

Pasadena Community Foundation
301 E. Colorado Blvd., Suite 810
Pasadena CA 91101

Support the 2026 Event – Donations

If you would like to support the Latino Heritage Parade & Festival beyond purchasing event tickets, you may make an additional donation. Donations support the parade and festival and are generally tax deductible to the extent allowed by law.

Make a Donation

If you need assistance or have questions, please reach out to Jennifer Clark, Gift and Operations Associate at Pasadena Community Foundation: 626 796-2097 x103 or jclark@pasadenacf.org.

Support the 2026 Event – Sponsorships

Interested in becoming an event sponsor?

Contact:

Araceli L. Mellem: Pasadenalatinoheritage@gmail.com

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